Hi! I’m Atira.
I’m a UX Designer based in the SF Bay Area that is passionate about research-driven decisions, empathetic design, and the intersection of design and psychology.
⚝ Ex-Amazon UXD
⚝ MSc Human-Computer Interaction @ University College, London
⚝ Published author in CHI & ICER (UX-focused research papers)
Check out my projects.
Amazon Fintech
Creating a scalable and intuitive Amazon Fintech tool to streamline time-intensive and complex accounting processes. This product replaces multiple current external tools.
Project Role
Sole UX Designer
Type
Full-time
Year
2024
Purple app
An app that tracks and reduces users' online carbon footprint and GHG emissions from 3 of the most popular and highest-GHG-emitting online activities: Social networking, streaming, and AI models.
Project Role
UX Design Lead
Type
MSc Term Project
Year
2024
Winner of the CHI 2025 Student Design Competition
Read the published paper here
Harmony app
An app that aims to improve young adults’ mental health with low-cost and low-barrier activities such as focused journaling, meditation, mood tracking, and community activities.
Project Role
UX Design and Research
Type
Undergruate term project
Year
2022
